How To Manage Campaign Branding

Building a Strong Candidate Experience with Branding

Your brand sets the tone for every candidate interaction, and it directly impacts completion rates. Candidates are far more likely to finish their Talent Llama interview when your branding looks professional, your messaging feels intentional, and your process is transparent.

Here’s how to set up your branding and messaging to deliver a world-class candidate experience from the start.

Two Levels of Branding

Talent Llama branding works in a cascade style. Your Account-Level Branding flows down into every new Campaign, unless you intentionally change it for that one Campaign. Whilst Campaign-Level Branding only updates that single Campaign.

Branding Profile (Account-Level Branding)

This is your primary style, the default look and feel for your entire Talent Llama account. Every new campaign automatically inherits this branding.

If you update it in Settings, those changes cascade across all existing and future campaigns.

Campaign Experience (Campaign-Level Branding)

You can override the default branding for any individual campaign. This is ideal when you want a unique look or message for a specific role or team.

Changes made here only affect that campaign and do not flow upward. Your account-level branding stays intact.

Default Brand Setup

In the bottom-left corner, click the three dots ( ⋯ ), select Branding, then click your Brand to get to this screen.

You'll see a few things. Across the top are your Banner, Interview Icon, Brand and Accent colors.

Down the left, you'll see the selectors for each place your Branding is seen.

We'll start with going across the top.

Aspect ratio: 4:1
Minimum size: 800×200px
Displays at the top of the interview and in email headers.
Use a clean, high-resolution image that aligns with your brand.

Interviewer Image

Should be square and look good in a circular crop.
Minimum size: 150×150px
A LinkedIn or website logo usually works well.

Brand Color

Typically the same background color as your banner image.
Appears in the interview header and behind banner images on emails (if transparent).

Accent Color

Used for buttons in emails and interviews.
Match it to your primary website button color for consistency.

Invitations and Interview Screens

Here we're showing you how to edit the Invite and Interview screens at the Account level. Keep in mind you can also edit and tweak these as you're setting up new Campaigns, and those tweaks will not affect the default branding.

Email

Subject, From, and Reply-To

Customize these once your custom domain is set up. Emails coming from your domain feel far more authentic and improve open rates.

Body

Our default messaging works well, but customizing it strengthens your brand voice.

Use it to:

Explain why you use AI interviews (e.g., fairness, speed, inclusivity).
Reinforce your company tone — friendly, professional, or conversational.
Add a short note about next steps or timelines.

Text SMS Settings

Below your Email settings, you'll see Text settings. Click Edit to change what the Text says.

Important: Each country has unique SMS rules. In the US, you can go up to 160 characters. We do not recommend using any Emojis (as fun as that can be) as this will blow out the characters and potentially result in a loss of the message content. In the US, if a candidate responds with Stop, it will immediately cease current and future SMS from Talent Llama - including SMS from other companies that use Talent Llama.

Interview Screens

Welcome Screen

Set expectations with a friendly introduction and clear instructions. (Adding a Welcome Video here is best practice and highly recommended)

Complete Screen

Always describe what happens next. Candidates should leave knowing when and how they’ll hear back from you.

Paused Screen

If a campaign is deactivated, this is what candidates see when they click their interview link. Keep the message polite, short, and clear that the role is no longer active.

Strong branding isn’t decoration, it’s communication. Every visual cue, color, and sentence tells candidates who you are and how you hire.

By setting up a thoughtful branding profile and communicating your process clearly, you’ll turn your AI interview into a candidate experience that feels professional, transparent, and human. Exactly what great hiring should be!